/* LeadOcto "Why LeadOcto" page.
 *
 * The design bundle's 05-why.html exported as a byte-copy of the
 * pricing page, so this page is reconstructed from the structure the
 * designer described (the shift / quantified numbers / three
 * principles / customer stories / what LeadOcto is not) using the same
 * Paper-Ink-Teal system as the homepage. Topnav + footer: lo-chrome.css.
 */

/* ===== Hero ===== */
.why-hero {
  position: relative; overflow: hidden;
  padding: 96px 0 72px;
  text-align: center;
}
.why-hero::before {
  content: "";
  position: absolute; inset: 0;
  background:
    radial-gradient(45% 50% at 50% 0%, rgba(27, 181, 168, 0.13) 0%, transparent 65%),
    radial-gradient(40% 40% at 100% 100%, rgba(27, 181, 168, 0.06) 0%, transparent 70%);
  pointer-events: none;
}
.why-hero-inner { position: relative; max-width: 920px; margin: 0 auto; padding: 0 var(--s7); }
.why-hero .eyebrow-row { display: inline-flex; align-items: center; gap: 10px; margin-bottom: 24px; }
.why-hero h1 {
  font-size: clamp(40px, 6.4vw, 80px);
  line-height: 0.97; letter-spacing: -0.035em;
  font-weight: 700; margin: 0 0 22px; color: var(--ink); text-wrap: balance;
}
.why-hero h1 .accent { color: var(--turquoise-700); }
.why-hero p.lede {
  font-size: 19px; line-height: 1.5;
  color: var(--ink-700); max-width: 600px; margin: 0 auto;
}

/* ===== The shift (today vs LeadOcto) ===== */
.shift {
  max-width: 1280px; margin: 0 auto;
  padding: 56px var(--s7) 32px;
}
.shift-head { max-width: 640px; margin: 0 0 40px; }
.shift-head h2 {
  font-size: clamp(34px, 4.4vw, 52px);
  line-height: 1.04; letter-spacing: -0.03em;
  font-weight: 700; margin: 12px 0 0; text-wrap: balance;
}
.shift-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.shift-col {
  border: 1px solid var(--hairline);
  border-radius: var(--r-sm);
  background: #fff;
  padding: 32px;
}
.shift-col.lo {
  background: var(--ink); color: var(--paper);
  border-color: var(--ink);
  position: relative; overflow: hidden;
}
.shift-col.lo::before {
  content: "";
  position: absolute; inset: 0;
  background: radial-gradient(60% 70% at 100% 0%, rgba(27,181,168,0.20) 0%, transparent 60%);
  pointer-events: none;
}
.shift-col > * { position: relative; }
.shift-col .col-label {
  font-family: var(--font-mono); font-size: 11px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-500); margin-bottom: 8px;
}
.shift-col.lo .col-label { color: var(--turquoise-300); }
.shift-col h3 {
  font-size: 24px; line-height: 1.15; letter-spacing: -0.015em;
  font-weight: 600; margin: 0 0 24px;
}
.shift-list { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 16px; }
.shift-list li {
  display: grid; grid-template-columns: 22px 1fr; gap: 12px;
  font-size: 15px; line-height: 1.5; color: var(--ink-700);
}
.shift-col.lo .shift-list li { color: rgba(250, 250, 247, 0.82); }
.shift-list li .mk {
  width: 22px; height: 22px; border-radius: 50%;
  display: grid; place-items: center; flex-shrink: 0;
  background: var(--err-50); color: var(--err-500);
}
.shift-col.lo .shift-list li .mk { background: rgba(125,214,205,0.16); color: var(--turquoise-300); }
.shift-list li b { color: var(--ink); font-weight: 600; }
.shift-col.lo .shift-list li b { color: var(--paper); }

/* ===== Numbers ===== */
.why-numbers { max-width: 1280px; margin: 0 auto; padding: 56px var(--s7); }
.why-numbers .num-head { max-width: 600px; margin: 0 0 32px; }
.why-numbers .num-head h2 {
  font-size: clamp(30px, 3.6vw, 44px);
  line-height: 1.08; letter-spacing: -0.025em;
  font-weight: 700; margin: 12px 0 0; text-wrap: balance;
}
.num-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--hairline);
  border-left: 1px solid var(--hairline);
}
.num-cell {
  border-right: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding: 32px 28px;
  display: flex; flex-direction: column; gap: 8px;
}
.num-cell .big {
  font-size: 60px; line-height: 0.92; letter-spacing: -0.035em;
  font-weight: 700; color: var(--ink);
}
.num-cell .big .unit { color: var(--turquoise-700); }
.num-cell .label { font-size: 15px; font-weight: 500; color: var(--ink); }
.num-cell .foot {
  font-family: var(--font-mono); font-size: 11px;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-500);
}

/* ===== Principles ===== */
.principles { max-width: 1280px; margin: 0 auto; padding: 32px var(--s7) 56px; }
.principles .pr-head { max-width: 600px; margin: 0 0 32px; }
.principles .pr-head h2 {
  font-size: clamp(30px, 3.6vw, 44px);
  line-height: 1.08; letter-spacing: -0.025em;
  font-weight: 700; margin: 12px 0 0; text-wrap: balance;
}
.pr-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.pr-card {
  border: 1px solid var(--hairline);
  border-radius: var(--r-sm); background: #fff;
  padding: 28px;
  display: flex; flex-direction: column; gap: 14px;
}
.pr-card .pr-num {
  font-family: var(--font-mono); font-size: 12px;
  letter-spacing: 0.08em; font-weight: 700; color: var(--turquoise-700);
}
.pr-card h3 {
  font-size: 21px; line-height: 1.2; letter-spacing: -0.015em;
  font-weight: 600; margin: 0;
}
.pr-card p { margin: 0; font-size: 15px; line-height: 1.55; color: var(--ink-700); }
.pr-card .pr-stat {
  margin-top: auto; padding-top: 14px;
  border-top: 1px solid var(--hairline);
  font-family: var(--font-mono); font-size: 12px;
  letter-spacing: 0.04em; color: var(--ink-500);
}
.pr-card .pr-stat b { color: var(--turquoise-700); font-weight: 700; }

/* ===== Customer stories ===== */
.stories { max-width: 1280px; margin: 0 auto; padding: 32px var(--s7) 56px; }
.stories .st-head { max-width: 600px; margin: 0 0 32px; }
.stories .st-head h2 {
  font-size: clamp(30px, 3.6vw, 44px);
  line-height: 1.08; letter-spacing: -0.025em;
  font-weight: 700; margin: 12px 0 0; text-wrap: balance;
}
.st-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.st-card {
  border: 1px solid var(--hairline);
  border-radius: var(--r-sm); background: #fff;
  padding: 28px;
  display: flex; flex-direction: column; gap: 16px;
}
.st-card .st-metric {
  display: inline-flex; align-self: flex-start;
  align-items: center; height: 28px; padding: 0 12px;
  border-radius: var(--r-pill);
  background: var(--turquoise-100); color: var(--turquoise-900);
  font-family: var(--font-mono); font-size: 12px; font-weight: 700;
  letter-spacing: 0.04em;
}
.st-card blockquote {
  margin: 0; font-size: 16px; line-height: 1.5; color: var(--ink);
}
.st-card .st-cite {
  margin-top: auto; padding-top: 14px;
  border-top: 1px solid var(--hairline);
  display: flex; flex-direction: column; gap: 2px;
}
.st-card .st-name { font: 600 14px/1.2 var(--font-sans); color: var(--ink); }
.st-card .st-role {
  font-family: var(--font-mono); font-size: 11px;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-500);
}

/* ===== What LeadOcto isn't ===== */
.isnt { max-width: 1280px; margin: 0 auto; padding: 32px var(--s7) 72px; }
.isnt .isnt-head { max-width: 600px; margin: 0 0 32px; }
.isnt .isnt-head h2 {
  font-size: clamp(30px, 3.6vw, 44px);
  line-height: 1.08; letter-spacing: -0.025em;
  font-weight: 700; margin: 12px 0 0; text-wrap: balance;
}
.isnt-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--hairline);
  border-left: 1px solid var(--hairline);
}
.isnt-cell {
  border-right: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding: 28px 24px;
  display: flex; flex-direction: column; gap: 8px;
}
.isnt-cell .not {
  font-family: var(--font-mono); font-size: 11px;
  letter-spacing: 0.1em; text-transform: uppercase; color: var(--err-500);
}
.isnt-cell h3 { font-size: 18px; font-weight: 600; margin: 0; letter-spacing: -0.01em; }
.isnt-cell p { margin: 0; font-size: 14px; line-height: 1.55; color: var(--ink-700); }

/* ===== Final CTA ===== */
.why-cta {
  padding: 112px 0 128px;
  background: var(--ink); color: var(--paper);
  position: relative; overflow: hidden;
}
.why-cta::before {
  content: "";
  position: absolute; inset: 0;
  background:
    radial-gradient(50% 60% at 75% 30%, rgba(27, 181, 168, 0.22) 0%, transparent 60%),
    radial-gradient(40% 40% at 12% 80%, rgba(27, 181, 168, 0.10) 0%, transparent 70%);
  pointer-events: none;
}
.why-cta-inner {
  position: relative; max-width: 1000px; margin: 0 auto;
  padding: 0 var(--s7); text-align: center;
}
.why-cta h2 {
  font-size: clamp(38px, 6.4vw, 76px);
  line-height: 0.98; letter-spacing: -0.035em;
  font-weight: 700; margin: 0 0 22px; text-wrap: balance;
}
.why-cta h2 .accent { color: var(--turquoise-300); }
.why-cta p {
  font-size: 18px; color: rgba(250, 250, 247, 0.7);
  max-width: 520px; margin: 0 auto 36px;
}
.why-cta-actions { display: flex; justify-content: center; gap: 12px; flex-wrap: wrap; }

/* ===== Responsive ===== */
@media (max-width: 1024px) {
  .why-hero-inner, .shift, .why-numbers, .principles, .stories, .isnt, .why-cta-inner {
    padding-left: var(--s5); padding-right: var(--s5);
  }
}
@media (max-width: 900px) {
  .num-grid { grid-template-columns: 1fr 1fr; }
  .pr-grid { grid-template-columns: 1fr; }
  .st-grid { grid-template-columns: 1fr; }
  .isnt-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 700px) {
  .why-hero { padding: 64px 0 48px; }
  .shift-grid { grid-template-columns: 1fr; }
  .why-cta { padding: 80px 0 88px; }
}
@media (max-width: 520px) {
  .num-grid, .isnt-grid { grid-template-columns: 1fr; }
}